The President of the Miss World Organization, Julia Morley, coined the motto "Beauty With A Purpose" and over the past twenty-five years, more than $400 million USD has been raised for children's charities across the globe, helping hundreds of thousands of those in need. MISS WORLD CANADA and MWC Productions are committed to this principle, and as a continuance of this mandate, to raise funds and awareness by associations with organizations that benefit children; Miss World Canada’s Charity of Choice is SOS Children’s Villages Canada. This year's funds will be designated to a new All Canadian Village that is being built in Ondangwa, Namibia in Southern Africa.

SOS Children's Villages is the world's largest orphan-focused charities, caring for orphaned and abandoned children in 132 countries. SOS Children's Villages provides long-term care for over 60,000 children and youth worldwide. In addition, more than 650,000 vulnerable children and their parents are supported with educational, social and medical services. SOS Children’s Villages also operates emergency and long-term relief programs around the world in times of war, crisis and natural disaster, www.soschildrensvillages.ca.

The MISS WORLD CANADA "Beauty With A Purpose" Award was presented for the first time in 2005 and is now an exciting and innovative part of the contest. As part of MWC’s commitment to the principle of Beauty With A Purpose, the contestants have fundraised for the Canadian Cancer Society, the Rock Sold Foundation, and The Hospital for Sick Children.

Past Beauty With A Purpose Winners
2005: Kim Murphy (Victoria, BC)
2006: Daphne Choi (North York, ON)
2007: Lisa Harrigan (Calgary, AB)
2008: Natalie Lapointe (Windsor, ON)